Built for Claude Design, Cursor, and every AI tool
Your brand has taste.
Your tools don't know it.
A Taste Profile is a live, hosted design system built for the AI era. Plug it into Claude Design, Cursor, ChatGPT, or Lovable and get on-brand work from the first prompt, not the fifth revision.

The Shift
Claude Design just changed the rules.
For the first time, AI tools can generate real interfaces from your brand, if you hand them something structured. The old way was vague prompts and generic output. The new way is a Taste Profile: a pair of open formats (DESIGN.md and W3C tokens) that every AI tool already understands.
Claude Design
Reads DESIGN.md and tokens.json natively. Every generation stays on-brand.
Cursor & Claude Code
Pulls your Taste Profile in as context. Agents write components themed to you.
ChatGPT, Lovable, v0
Same file, same result. One design system, every tool.
Brand guides are PDFs.
AI tools need data.
Your old brand guide lives in a Google Drive folder nobody opens. Your Figma library has 200 components nobody themes correctly. Neither helps Claude Design build a dashboard that looks like you.
The Taste Profile
A live, hosted design system. Portable to every AI tool.
We compress your brand into machine-readable files that are also beautifully documented for humans. Delivered as a hosted site at yourbrand.tasteprofile.io.
Built on open formats: Google Labs DESIGN.md and W3C Design Tokens. Versioned. Updatable. Yours forever.
Design tokens
Colors, type, spacing, shape, elevation. The full token set, every format.
DESIGN.md
An open format from Google Labs. Brand narrative (personality, principles, voice, nevers) readable by every AI tool.
SKILL.md
A portable Claude Design skill, ready to load into any session.
tokens.json
W3C DTCG standard. Readable by Claude, Cursor, Figma, Style Dictionary, any tool.
Themed components
Button, input, badge, themed to your brand. Add more in the Extended Components add-on.
Hosted viewer
Live at yourbrand.tasteprofile.io. A browsable source of truth for your whole team.

“Design systems document what.
Taste Profiles document why.”
The why is what makes your Taste Profile portable. Every AI tool can use it to make good decisions in situations we never anticipated.
How it works
A clear process.
One shared source of truth.
Four phases from kickoff to delivery. After purchase you'll get a welcome email with next steps. Submit your brand elements or book your workshop, and we take it from there. Delivers in less than a week.
Phase 1
Discovery
Send us your brand one-pager and skip the call. Starting fresh? Add the 90-min Brand Discovery Workshop to create your brand.
- Brand essence & personality
- Non-negotiables + nevers
- Reference gallery
- Centralize all brand elements
Outcome
A 1-pager to clearly understanding your brand, its personality, and its nevers.
Phase 2
Build
We generate tokens, write your brand narrative, and spin up a hosted viewer with working drafts as we go.
- Tokens (colors, type, spacing, shape, elevation)
- DESIGN.md + SKILL.md + tokens.json
- Hosted viewer live at yourbrand.tasteprofile.io
Outcome
A complete design system for your brand, ready to be used in any AI tool.
Phase 3
Review
Async review cycle with up to 3 rounds of revisions included. Swap tokens, tune copy, tweak components until it's right.
- Feedback captured in the viewer itself
- Versioned via CHANGELOG.md
- Quick turnaround
Outcome
Fine-tune tokens, components, and copy until it's right.
Phase 4
Delivery
Handover Loom plus written install docs for every tool. Want us to install in Claude Design? Invite us to your team.
- Loom walkthrough + install docs
- Cursor & Claude Code config files delivered
- Prompts + instructions for ChatGPT, Lovable, v0
Outcome
Use it in the tools you already use to generate on-brand work.
Post-launch support included. Tweak tokens, request components, fix anything that isn't quite right.
Secure your spotSee it in action
What you actually get.
A hosted Taste Profile, browsable by your team and every AI tool you use. Tokens, narrative, components, and platform instructions, live at yourbrand.tasteprofile.io.
Every Taste Profile ships as a live, hosted site to stay in-sync with your brand across your entire team and every AI tool you use.
Pricing
One flat price. A clear process.
Most teams get everything they need from the core package. Add brand work if you're starting fresh, or extend components and support.
Core
Taste Profile
Welcome email with next steps lands as soon as you buy.
- Brand capture from your existing assets
- Full token set: colors, type, spacing, shape, elevation
- DESIGN.md, your brand narrative
- SKILL.md, a portable Claude Design skill
- tokens.json (W3C DTCG standard)
- 3 themed components (button, input, badge)
- Hosted viewer at yourbrand.tasteprofile.io
- Platform instructions (Claude Design, Cursor, ChatGPT, Lovable)
- One revision round + one week of post-launch support
Optional add-ons
Brand Discovery Workshop
+$999
No existing brand? 90-min founder workshop builds your brand one-pager. Required if starting fresh.
Extended Components
+$999
Up to 10 themed components (cards, forms, nav, modals, tables) on top of the included three.
Month of Guidance
+$499
Upgrades the included week of support to a full 30 days of refinements and reviews.
FAQ
Common Questions
A Taste Profile is a live, hosted design system built for AI tools. It compresses your brand into a structured set of files: DESIGN.md (brand narrative), tokens.json (W3C Design Tokens), SKILL.md (a portable Claude skill), and themed components. AI tools like Claude Design, Cursor, ChatGPT, and Lovable read those files directly, so you get on-brand output from the first prompt instead of the fifth revision.
Claude Design is Anthropic's visual prototyping tool. It generates real interfaces from a single prompt, and it's much better when it knows your brand. A Taste Profile gives it DESIGN.md, SKILL.md, and tokens.json so every generation stays on-brand instead of defaulting to generic shadcn.
Claude Design uses Skills: portable files that add brand context to every session. We deliver your SKILL.md, DESIGN.md, and tokens.json as part of the Taste Profile, along with a Loom walkthrough and written install instructions. From there you have two options. Follow the Loom and install it yourself, or invite us into your Claude Team and we set it up for you. That's currently the only way to hook a design system into Claude Design. Anthropic hasn't shipped a one-click install flow yet.
Most clients don't. If you already have a brand, you'll fill out a 15-minute brand survey after purchase and we take it from there. A call is only mandatory if you add the Brand Discovery Workshop, which is required for new brands that still need to establish their essence.
Add the Brand Discovery Workshop (+$999). We run a 90-min founder workshop to capture your brand essence, personality, and references, then build your Taste Profile on top of that foundation.
Yes. That's the default flow. Brand capture from your existing assets is included in the core package. Upload your guidelines, website, Figma file, whatever you have. We compress it into a machine-readable input and build from there.
Claude Design, Claude Code, Cursor, ChatGPT, Lovable, v0, and anything that accepts a design token file or Markdown context. Every Taste Profile ships with platform-specific instructions. Copy, paste, done.
No. AI tools are probabilistic and nobody can promise specific outputs. What we do is prime the tools with structured brand context they actually understand, so they default toward your aesthetic instead of generic SaaS templates. Think of it as giving the AI the same onboarding doc you'd give a new designer on your team. It raises the floor on consistency and quality dramatically, but you're still the judge of the final work.
Yes. Your Taste Profile is your repo. Code, content, everything. We host it at yourbrand.tasteprofile.io by default, but you can move it to your own domain or self-host. No vendor lock-in.
A few days to a week, typically. Faster when you already have brand assets ready (guidelines, palette, type). Longer if you add the Brand Discovery Workshop or Extended Components. We'll give you a clear estimate after you share your inputs.
You'll get a welcome email with next steps. Either submit your brand elements (guidelines, site, Figma file, palette, whatever you have) or book your Brand Discovery Workshop if you added that add-on. Once we have your inputs, we start the build.
One week of post-launch support, with unlimited tweaks, component tuning, and token adjustments. If you want longer coverage, add the Month of Guidance (+$499) for 30 days of reviews and refinements.
A Figma library is for humans. A brand guide is a PDF. A Taste Profile is a structured, machine-readable source of truth that both humans and AI tools can parse. They can coexist. Many teams keep the Figma library, but point their AI tools at the Taste Profile.
DESIGN.md is an open format specified by Google Labs. It's the same spec used by Google Stitch and a growing list of AI design tools. Your Taste Profile conforms to it (YAML front matter for tokens, canonical markdown sections for narrative), and tokens.json follows the W3C Design Tokens spec. That means zero lock-in. The files we deliver are portable to any tool that reads the format, today and as new ones launch. You own the files, you can edit them yourself, and you can move them anywhere.
Yes. Your Taste Profile is versioned in a CHANGELOG.md. You can edit tokens or copy yourself, or ask us to make changes. Every change ripples through the live viewer automatically.
Because a PDF isn't a source of truth. A live site is. Everyone on your team (designers, engineers, AI tools) points at the same URL. When it changes, everyone sees it.
We document principles and tokens, not tool-specific tricks. Your tokens.json and DESIGN.md work with any tool that can read them. When a new AI design tool launches, we update the platform instructions. Your foundation stays stable.
Latest writing
Design systems for the AI era.
- AI-era design systems·
DESIGN.md template and examples: four starter files to fork
A blank DESIGN.md is the wrong starting point. Here's a structural template plus four real client examples across the most common brand archetypes, with the tension lines, palettes, type signatures, and never lists that make each one work.
Read post - Showcase + craft·
Case study: building a Taste Profile for Rosie
Rosie is an AI answering service whose whole brand fights the stereotype of cold, clinical AI. Here's the Taste Profile we built so every AI design tool ships their brand on the first prompt, not the fifth revision.
Read post - Brand → AI translation·
Why AI-generated UI looks generic, and what fixes it
It's not your prompt. It's the corpus. Why every Claude Design, v0, and Lovable output drifts to the same shadcn-flavored page, and the five things that move the mean.
Read post
Build your DESIGN.md
Ready to get AI tools to follow your taste?
Stop getting generic design. Start getting work that actually feels like you without having to tell it each time.